Nicolai Jæpelt is the Project Leader for Coop Crowdfunding. Coop is one of the largest supermarket chains in Denmark and is run as a cooperative with approx. 1.8 million members. The supermarket has created a crowdfunding platform where members can invest in early stage food initiatives they believe in. We cover how to get on Coop’s shelves, why this new pathway is so interesting, and what consumers are investing in. We also chat about how to make a successful food crowdfunding campaign and why the platform has become a trend spotting platform for other purchasers.
Peter Jorgensen is a Partner at Maersk Growth, the corporate venture arm of the Maersk Group. He focuses on partnering with and investing in startups addressing inefficiencies in existing supply chains, particularly around fighting food waste. Peter has +22 years of experience in shipping and logistics. We deep dive into Maersk’s investment thesis, what they are looking for, and how they see a future food system that is enabled by digitization.