Too Good To Go enables consumers to buy food that would otherwise be thrown out at the end of the day. The idea started in Denmark and has quickly spread across Europe with everyone from mom and pop bakeries to big grocery retailers getting on board. Today they’ve saved some 25.5 million meals and opened up a new customer segment for many food businesses.
In this episode, we speak with Mikkel Fog Holm-Nielsen who runs special projects for Too Good To Go’s management team. Join us as we discuss their ambitious strategy to fight food waste across multiple fronts. By 2020, they aim to work with 75,000 businesses, inspire 50 million people to reduce their household food waste, impact regulation in 5 countries, and have a food waste curriculum in 500 schools.
- 2:00 How Too Good To Go got started
- 5:40 Creating a business around food waste
- 14:10 Vision for the future food system and what’s missing to get there
- 17:20 How they are fighting food waste via business, politics, education, and household behavior
- 27:30 Company culture and why much of the team from Endomondo, which sold to Under Armour for $85 million, joined Too Good To Go