Too Good To Go’s Mikkel Fog Holm-Nielsen on fighting food waste

Too Good To Go enables consumers to buy food that would otherwise be thrown out at the end of the day. The idea started in Denmark and has quickly spread across Europe with everyone from mom and pop bakeries to big grocery retailers getting on board. Today they’ve saved some 25.5 million meals and opened up a new customer segment for many food businesses. 

In this episode, we speak with Mikkel Fog Holm-Nielsen who runs special projects for Too Good To Go’s management team. Join us as we discuss their ambitious strategy to fight food waste across multiple fronts. By 2020, they aim to work with 75,000 businesses, inspire 50 million people to reduce their household food waste, impact regulation in 5 countries, and have a food waste curriculum in 500 schools.

  • 2:00 How Too Good To Go got started
  • 5:40 Creating a business around food waste
  • 14:10 Vision for the future food system and what’s missing to get there 
  • 17:20 How they are fighting food waste via business, politics, education, and household behavior 
  • 27:30 Company culture and why much of the team from Endomondo, which sold to Under Armour for $85 million, joined Too Good To Go
Posted in: Startups Sweden

Cecilia Tilli on lessons learned from food bankruptcy

Cecilia Tilli founded Ultuna Mejeri, one of the first vegan cheese startups to hit the Swedish market back in 2014. The company grew to be sold in 50 stores and had a devoted fan base. Still, Cecilia and her team had to take the decision to close the company and declare bankruptcy. In this episode, Cecilia shares her personal story of starting the company and gives us a look into the realities of having your startup journey end in bankruptcy.

Posted in: Denmark Startups

Nordetect’s Keenan Pinto on building AgTech hardware in the Nordics

Keenan Pinto, is the founder and CEO of Nordetect, which enables farmers to test their own soil samples for Nitrogren Phosphorous, and Potassium and then see the results in real time. This not only enables smarter farming practices, but also prevents over-fertilizing. With a diverse scientific and international background, Keenan shares his advice, lessons learned, and smart cuts for starting an Ag or FoodTech hardware / software company in the Nordics. We also discuss the pros and cons of building and scaling a company in Denmark.