There is a big trend in the food and cosmetic industry to move away from artificial colors and flavors, replacing them with natural ingredients. Gerit Tolborg is the CEO of Chromologics. Gerit describes herself as an accidental entrepreneur. Through her research at the Danish Technical University, she stumbled upon a way to naturally produce a red colorant using fungi and fermentation. Listen in as we discuss the business of artificial and natural ingredients, what it takes to build an R&D heavy startup, and the journey of becoming an entrepreneur when you never thought that was in the cards.

• 2:09 Why companies are moving away from artificial colors
• 9:40 Producing colors through precision fermentation
• 16:00 How Chromologics started
• 23:00 Building an R&D heavy startup 
• 41:00 Challenges of being a female CEO

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