My guest is Raz Godelnik Assistant Professor of Strategic Design and Management at the Parsons School of Design New School where he is exploring new business models and design solutions. In this episode, we discuss the DEFT framework, which provides a model for designing and implementing climate solutions.
Raz is also the co-founder of two green startups – Hemper Jeans and Eco-Libris. He is involved with sandbox Zero where he develops sustainable business models, climate action, and sustainability-as-unusual tools and frameworks. He holds an MBA from Tel Aviv University and a BA in Communication and Economics from the Hebrew University.
- 1:10 Overview of the DEFT Framework
- 5:12 How to shift values, beliefs, and attitudes
- 9:50 The importance of affordability, delight, and meaning
- 17:10 Translating solutions into stories
- 19:15 Vision for the future food system
1:10 What is the DEFT model?
We need new tools and models to evaluate new solutions.
2:30 The first step is to define the journey, what does that mean?
It’s about understanding the end point and the kind of change we want to see.
5:12 How does one focus on shifting morals, attitudes, and values?
This is about shifting mental models or how we view the world. Single use plastic is a good example.
8:50 How does systems thinking come into play?
We need to see how the parts are connected. We can’t look at the different components from a siloed perspective, it’s more like one huge puzzle that fits together.
9:50 Why should one evaluate a solution against affordability, delightfulness, and meaningfulness?
A solution is not sustainable if it’s not affordable.
15:48 The next step you call Feeling the Bern. What’s that about
Do you believe in blowing up the system and starting from scratch or working with what currently exists.
17:10 What’s important about translating the solutions throughs stories?
Stories are an integral part of every successful change.
19:15 What’s your vision for the food system in 10-15 years?
More local, more plant-based, and more decentralized.
19:40 What are we missing to get there?
We’re missing the ability to hold companies accountable. Too many people benefit from the status quo and don’t have an incentive to change.
20:30 What are we missing in terms of values, morals, and beliefs?
It’s very cultural. It’s about understanding the connections between food, social justice, and health. Good food is a human right.
21:35 What kind of collaborations are you looking for?
We’re looking for someone to prototype our new platform FlightZero. If you have any other experiments you’re conducting or want to conduct in relation to the climate crisis, please reach out.
22:35 Is there anything I haven’t asked you that you would like to mention.
We’re in a critical stage. I hope more people will decide to take action and consider what they can do. We all have the ability to make a difference.