If you’re only now talking about turmeric, you’re too late. Sparks & Honey’s Daily Culture Briefings focus on the cultural signals that are constantly shaping our new normal and how that affects your brand. Today, we look at new and emerging ingredients and discuss strategies for determining which flavors are fads and which are here to stay. Our guest expert is Analisa Winther, Host of the Nordic FoodTech Podcast and corporate innovation venture scout. This episode was recorded live on July 19, 2022 at the Sparks & Honey studio in NYC. It’s available as a podcast and video.
Based in Minnesota, Puris is the largest producer of pea protein in North America supplying the likes of Beyond Meat. Fast Company named them the most innovative food company in 2021 for their end-to-end solution to food production. To speak about the company’s philosophy, history, business model, and future, my guest today is CEO Tyler Lorenzen who runs the company alongside his sister Nicole Atchinson.