The Biggest Food and Beverage Trends of 2024

I’m proud to sit on the Advisory Board of Sparks & Honey, a global consultancy that helps some of the world’s biggest brands understand explosive and immediate cultural shifts and adjust their strategies accordingly.

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A few times a week Sparks & Honey hosts Cultural Briefings from their studio in NYC.

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Last week, they hosted a briefing on the Biggest Food & Beverage Influences to watch in 2024.

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I joined as the guest expert and the conversation was fire.

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From Ozempic to AI, inflation to microplastics, we ran through the sociological, technological, economic, environmental, and political you need to know about.

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Are you looking for a speaker for your next event?

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I deliver keynotes on the future food revolution. On Zoom or in person, inspire your colleagues with an energizing talk about the trends, technologies, and business models influencing the nfuture and how your org can play a role in shaping what’s et.

Events break down silos and bring the agrifood ecosystem together

As an ecosystem developer, I've learned that why we gather and how we do it is key for breaking down silos, sparking innovation, disseminating information, and cross pollinating ideas.

I also know that to create a better future, we have to ncollaborate more. That mainly happens when we get to know each other, build trust, and don't see each other as "other."

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In this episode, I share my philosophy for gathering diverse parts of the ecosystem and why it's so important to have an open mind and constantly seek to learn from others.

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Ways to work with me

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More information on www.analisawinther.com

Analisa Winther on the future food revolution

Changing the food system to meet the UN’s environmental goals could generate close to $10 trillion of additional revenue or cost savings.This is a massive opportunity that will require unprecedented collaboration, new business models, technologies, and a fundamental shift in how we think about and interact with our food system.

In this episode, Analisa shares part of a keynote she delivered for EIT Food Sales Booster in cooperation with Katalista Ventures on the future of agriculture. You will hear how our food system got to where it is today, where we are headed, and why food is one of the most exciting industries to be working and investing in today.

How to Start Angel Investing in ClimateTech

A few months ago, I was interviewed by Yoann Berno for his podcast Climate Insiders to talk about how I put together deals between startups and investors.

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The conversation went so well that he then invited me back on hisnshow to interview him about his backstory, which turned into a great conversation on how anyone can start angel investing in ClimateTech with food and agtech falling under this umbrella.

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I've been angel investing for the last few years in startups in Europe and the US. I started angel investing because I wanted to know what it was like to have skin in the game. While I work for investors helping them to find deals related to the future of food, this work has always been with someone else's money. Actually stepping into the role of investor was a learning curve with its own risks and upsides. This is what Yoann Berno and I debunk in this episode as we share our personal experiences detailing how we went from VC to angel investing.

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Related Links

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Get 20% off Yoann's Investing in Climate Tech course with code FRIENDS 20

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Climate Insider's interview with me on what build strong investor-startup relationships

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Meraki impact on investing in regenerative agriculture

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Connect with Analisa

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www.analisawinther.com

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Investor Services

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Speaking

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Meraki Impact on investing in regenerative agriculture through venture philanthropy

Fernando Russo is the co-founder of Meraki Impact, a single family office from Brazil dedicated to investments in regenerative agriculture, forest and the future of sustainable food production. Guided by venture philanthropy, Meraki Impact has made dozens of investments in technology to enable the scale of regenerative agriculture and in large scale regenerative agriculture farms in Latin America and Europe.

In this episode, we discuss Fernando's uncommon career path. He used to work for Playboy and AB InBev before he pivoted to food. We also explain what regenerative agriculture is, the industry's potential, and technology enablers. Fernando also explains how they use the venture philanthropy model to invest in pioneering startups as well as grassroots initiatives, especially related to regenerating the Amazon rain forest.

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Tony's Chocolonely on making chocolate 100% slave free

In 2007, journalist Teun van de Keuken turned himself in for eating chocolate. He claimed that by buying chocolate he was benefiting from child slavery and he wasn’t wrong. The cocoa supply chain is shaped like an hourglass. The chain starts with millions of farmers that produce cocoa and ends with the billions of consumers like us that enjoy chocolate. But what about the bit in between? This section is dominated by a small group of chocolate giants that profit from keeping the cocoa purchasing price as low as possible. For the farmers, this creates a poverty trap that leads to illegal child labor and modern slavery. From this revelation, Tony’s Chocolonely was born. By raising awareness with great marketing, leading by example in producing their own chocolate, and inspiring others to act with initiatives like the Open Chain they aim to make 100% slave free chocolate the industry norm. Today’s episode is an awesome example of how a strong vision can shift an industry. I sit down with Joke Aerts to discuss how Tony's got started, how the chocolate supply chain works, the power of transparency and collaborations, and how we can make 100% slave free chocolate the industry norm.