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True Gum's Founder on creating a plastic-free chewing gum

In 2016, Peter Juul Regnersgaard and his co-founders realized that most gum is made with a plastic core. This launched a hobby project, which turned into a business to see if a plastic-free gum could be made. It took the founders 472 prototypes until they finally perfected the recipe in their home kitchens and launched True Gum, which is now sold all across Europe. In this episode, Peter shares the company’s startup story from going up against industry conglomerates to building a brand and setting up a factory with no prior startup or food production experience. This is a story you won’t want to miss!

  • 2:30 Why gum is an environmental problem 
  • 17:50 Why True Gum set up their own factory
  • 39:00 Finding product-market fit
  • 37:20 Sourcing and making plastic-free gum

For more conversations, join our community on Instagram or check out other episodes on www.nordicfoodtech.io. Your host, Analisa Winther, always appreciates hearing your feedback, thoughts, and key takeaways!

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Ellen MacArthur Foundation's Emma Chow on the power of cities to transform the food system

By 2050, an estimated 80% of all food will be destined for our global cities. To understand how we can make the food systems of our cities sustainable, resilient, and diverse our guest today is Emma Chow – the Project Lead for the Food Initiative at the Ellen MacArthur Foundation.

The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. In 2019, they launched a food initiative focused on convening food brands, producers, retailers, governments, innovators, and waste managers to redesign the food system serving cities to:

  1. Source food regeneratively and locally when appropriate
  2. Design and market healthier food products
  3. Make the most of food by upcycling waste streams.

London, São Paulo and NYC have signed on as flagship cities to show what is possible. Join us in a wide-ranging conversation as we discuss the role of cities as power nodes in the food system as well as a circular vision for the future and the practical next steps for getting there. Whether you are a citizen, entrepreneur, policymaker, or researcher, there are clear actions for you!