Posted in: Uncategorized

Tas2r’s Alexandra Genis on designing food for a post-agriculture age

Alexandra Genis is an artist and the principal designer at TAS2R, a Food Design Studio in Berlin propagating Gastro-Intestinal Science-Fiction. She uses food as a biochemical and visual tool to transmit challenging ideas about ecology, innovation and science. Her projects seek to reframe human perception around what an edible substance is as well as challenge our consumption behaviors. In this episode, we look at the power of art and design to realize new possibilities. 

  • 1:20 The Atoma project (see visual), turning individual molecules into spices
  • 5:20 The complexity of flavor and the limits of what we can taste
  • 12:40 The importance of artificial foods in a post-agricultural age 
  • 25:30 Other design / art projects Alexandra’s worked on 
  • 28:30 Vision for the future food system

This podcast was recorded live at the Future of Food Hackathon in Riga, Latvia and is supported by the Northern Dimension Partnership on Culture. For more conversation, join our community on Instagram and hear more episodes at www.nordicfoodtech.io.

Posted in: Uncategorized

Parsons New School Asst. Professor Raz Godelnik on designing for the climate crisis

My guest is Raz Godelnik Assistant Professor of Strategic Design and Management at the Parsons School of Design New School where he is exploring new business models and design solutions. In this episode, we discuss the DEFT framework, which provides a model for designing and implementing climate solutions.

Raz is also the co-founder of two green startups – Hemper Jeans and Eco-Libris. He is involved with sandbox Zero where he develops sustainable business models, climate action, and sustainability-as-unusual tools and frameworks. He holds an MBA from Tel Aviv University and a BA in Communication and Economics from the Hebrew University.

  • 1:10 Overview of the DEFT Framework 
  • 5:12 How to shift values, beliefs, and attitudes
  • 9:50 The importance of affordability, delight, and meaning
  • 17:10 Translating solutions into stories
  • 19:15 Vision for the future food system

Join our community on Instagram and find more episodes at www.nordicfoodtech.io. Raz is also looking to collaborate on climate experiments. Contact info and details at the end of the episode! 

Posted in: Uncategorized

Ellen MacArthur Foundation’s Emma Chow on the power of cities to transform the food system

By 2050, an estimated 80% of all food will be destined for our global cities. To understand how we can make the food systems of our cities sustainable, resilient, and diverse our guest today is Emma Chow – the Project Lead for the Food Initiative at the Ellen MacArthur Foundation.

The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. In 2019, they launched a food initiative focused on convening food brands, producers, retailers, governments, innovators, and waste managers to redesign the food system serving cities to:

  1. Source food regeneratively and locally when appropriate
  2. Design and market healthier food products
  3. Make the most of food by upcycling waste streams.

London, São Paulo and NYC have signed on as flagship cities to show what is possible. Join us in a wide-ranging conversation as we discuss the role of cities as power nodes in the food system as well as a circular vision for the future and the practical next steps for getting there. Whether you are a citizen, entrepreneur, policymaker, or researcher, there are clear actions for you! 

Posted in: Uncategorized
Carl Fritjofsson

Creandum’s Carl Fritjofsson on how the tech VC behind Spotify, Vivino, and Kahoot is getting into food

Creandum has been an early investor in many of the most well known and successful Nordic companies including Spotify, Vivino, Klarna, and Kahoot just to name a few. 

In today’s episode, we are speaking with Carl Fritjofsson who runs the San Francisco office serving as a bridge to Creandum’s European founders as their companies expand into the US. Join us as we discuss how this tech VC is investing into the future of food and how European startups should be considering internationalization.