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The Biggest Food and Beverage Trends of 2024

I’m proud to sit on the Advisory Board of Sparks & Honey, a global consultancy that helps some of the world’s biggest brands understand explosive and immediate cultural shifts and adjust their strategies accordingly.

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A few times a week Sparks & Honey hosts Cultural Briefings from their studio in NYC.

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Last week, they hosted a briefing on the Biggest Food & Beverage Influences to watch in 2024.

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I joined as the guest expert and the conversation was fire.

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From Ozempic to AI, inflation to microplastics, we ran through the sociological, technological, economic, environmental, and political you need to know about.

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Are you looking for a speaker for your next event?

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I deliver keynotes on the future food revolution. On Zoom or in person, inspire your colleagues with an energizing talk about the trends, technologies, and business models influencing the nfuture and how your org can play a role in shaping what’s et.

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Events break down silos and bring the agrifood ecosystem together

As an ecosystem developer, I've learned that why we gather and how we do it is key for breaking down silos, sparking innovation, disseminating information, and cross pollinating ideas.

I also know that to create a better future, we have to ncollaborate more. That mainly happens when we get to know each other, build trust, and don't see each other as "other."

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In this episode, I share my philosophy for gathering diverse parts of the ecosystem and why it's so important to have an open mind and constantly seek to learn from others.

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Ways to work with me

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More information on www.analisawinther.com

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Attracting the Right Investors

How do you find the right investor for a startup? This is a million dollar question that early stage startups ask me all the time. And, I get it. Finding the right investors IS super important. They can help to make or break the company.

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Today's podcast episode is a snippet of my new masterclass ⁠Attracting the Right Investors⁠, which deep dives into this topic. In it, I share the seven strategies I teach my one-on-one coaching clients to help them land investors that align with their vision and values. These principles have been gleaned from years of experience putting together startup-investor relationships. It's a behind the scenes look at how investors think when evaluating a startup, which will help you to enter the fundraising process with confidence and clarity.

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Enjoy!

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Download ⁠⁠Attracting the Right Investors – Masterclass ⁠⁠⁠⁠here

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Book a 1:1

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In this 90 min 1:1 coaching workshop, Analisa will go through your pitch deck with you and review your fundraising strategy. Analisa will give constructive feedback from an investors’ point of view to help you find and land the right investors for your growth journey. Learn more and book here.

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Support the Show

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Become a paid subscriber for access to exclusive content and to support the shpw

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Join the newsletter to get regular updates about new episodes

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Instagram @analisa.winther

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Introducing Future Food with Analisa Winther

4 years ago I started the Nordic FoodTech Podcast. A lot has happened since then. I’ve evolved. The show’s evolved and now it’s time for a change.
I’m rebranding the show to be called Future Food with Analisa Winther and we’re going global!
The show’s core focus will stay the same: share stories of individuals and organizations creating a better future through food to foster more awareness and collaboration BUT the scope will now be global and more broad when it comes to topic areas.
I share the full thinking and reasoning behind the rebrand in this minisode.

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Related Links

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Get 20% off an annual subscription to the podcast

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Apply to be on the show

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Intention Setting and Designing Your Year

Here are two exercises I often do at the end of the year. The first one is about reflecting on what happened in the year past before defining what you want to create more of in the year to come. This is summarized by one word that anchors the vision. The second practice is one I love to do with family and friends around the holidays. It’s about acknowledgement and enabling your community to support you.
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nOften when starting with a new client, we do a check-in on where they are right now before we take a look at what they want to create in the next 12 months. This is a practice I do with individuals and organizations. It’s about creating the big vision and then working backwards to determine what needs to happen to get there. When we create a vision and share it with others – whether in our professional or personal lives – we enable others to support us in getting there.
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nIf you do either exercise, send me a message and let me know how it went. Feel free to tag me on Instagram or LinkedIn. I love to hear from you and sharing with others can inspire them to do the same.
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nIf you are interested in working with me in a 1:1 coaching container, shoot me an email at nordicfoodtechpodcast[@]gmail.com
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nRelated Links
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nWheel of Life Worksheet
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nMy Website
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How to get on a podcast

In this minisode, I cover how to pitch a podcast you might want to appear on to promote your business. I go over the criteria I have for the Nordic FoodTech Podcast, how I evaluate potential interviewees, and give tips for writing cold pitch emails.
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nApply for the Nordic FoodTech Podcast here

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Like the show? Consider becoming a patron on Substack.    You’ll get access to exclusive content like Analisa’s travel notes  and   episode transcripts. Most importantly, your contribution directly enables the creation of more content like this. Contributions start at $5.  Sign up here.
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nWebsite: www.nordicfoodtech.io 

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Instagram: @nordicfoodtech 

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Show Host: Analisa Winther 

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Big News!

I’ve got big news to share! I am going 100% in on starting my own business, which includes growing the podcast. In this episode, I share the details behind the move. If you believe in me and would like to support this work, consider becoming a paid subscriber of the podcast on Substack. To celebrate, I’m offering 20% off an annual subscription to the podcast, which makes it $39 for the year or about $3.50 every month. Sign up here.
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Greenland's Maliina Abelsen on unleashing sustainable solutions

Maliina Abelsen is the Head of Programme at UNICEF in Greenland. From 2009-2013 she was a Member of Parliament in the Greenlandic Inatsisartut where she first served as the Minister of Social Affairs and Equality and then as the Minister of Finance. She has also served as the CCO of Air Greenland and the CEO of the Arctic Winter Games 2016. This episode was recorded in Nuuk as part of the UNLEASH Regional Innovation Lab, which gathered 200 people under the age of 35 from the Arctic and Nordics to develop solutions to the challenges we are facing as a region. We had a particular focus on biodiversity, education, and health and wellbeing. In this episode, we discuss what creating a sustainable solution from indigenous knowledge and modern science and technology can look like, why food is a powerful healer, and how we must consider the whole in our creations.

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Episode Transcript 

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Related Links

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Aviaja Lyberth Hauptmann on the Greenlandic Diet Revolution

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More episodes on the Nordics food heritage

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Trailer: Sumé – The Sound of a Revolution

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Subscribe and support the show 

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Give Feedback, Win $200

Once a year I crowdsource feedback from listeners about the show as well as ideas for future guests / topics you’d like to see me cover. The 10 question survey is now open. Find it here.

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To say thank for answering it, I’m raffling off two prizes! 

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  • A $200 gift certificate to the restaurant of your choice anywhere in the world (the restaurant must agree to / offer digital gift certificates). The goal here is to support small businesses and good food 
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  • 3 coaching sessions with me. We can tackle any problems you might be facing around designing what’s next in your life to your career, biz advice, pitch deck review, etc. We will co-create what the sessions should look like together (this is the same process I follow with my coaching clients) 
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And if you’re not interested in a prize, but still want to give feedback that’s also okay! I read everything that’s submitted and it really helps me to get to know who is listening and what topics you want to hear more about.

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Deadline to answer the survey is Septmeber 30, 2022. 

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Answer the survey here

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About the Nordic FoodTech Podcast

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Top 10 Most Popular Episodes

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Maersk's VC arm on tackling food waste

Maersk Growth is the venture arm of A. P. Moller – Maersk, one of the largest shipping and logitics companies in the world. 1/3 of all food is wasted or lost as it moves from the farm to our tables. Fixing inefficenices along the supply chain is key for cutting down on waste. To discuss how Maersk is thinking about food, my guest today is Peter Jorgensen, a Partner at Maersk Growth focused on their FoodTrack. 

A small note, that this was one of the first podcast episodes I recorded back in 2019. I re-read the transcript the other day and it felt more relevant than ever, so I wanted to share it with you again. 

Episode Transcript

Related Links 

Too Good To Go on building a startup that tackles foood waste

Matt Homewood on stopping supermarket food waste

Amass on creating a zero-waste restaurant

Electrolux on using appliances to curb consumer food waste

How companies like Coffee Collective figure out shipping when starting up

More interviews with corporations investing in food solutions

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