Posted in: Denmark Finland Sweden

3 Nordic Investors Views on the Future of Food

I pulled together three of the top investors in food and ag from the Nordics for a fast-paced, spirit conversation on how they view and are investing in the future of food. We have Marika King from PINC representing corporate venture capital, Lauri Reuter from the Nordic FoodTech VC looking at the bridge between science and entrepreneurship, and Gustaf Brandberg from the family office of Gullspånge Invest Re:Food, which has an evergreen strucutre. I’ve done individual episodes with each of these investors diving into their backstory and investment thesis. Find those in the show links below. This conversation was recorded at Sweden FoodTech’s Big Meet.

Episode Transcript 

Posted in: Sweden

Gullspång Re:Food Gustaf Brandberg on investing patient capital in the food system

Building a food company and transitioning to more sustainable agriculture takes time and requires more patient capital with a long-term view. Re:food is part of Gullspång Invest, a Swedish family office that operates with an evergreen structure. This means that they can invest for the long term without posing time constraints. Located in Stockholm and San Francisco,  Re:Food invested early in some of the most successful food companies that have come out of the Nordics so far like Oatly and Nick’s. The firm focuses on investing across four themes: alternative proteins & fats, regenerative farming, sustainable supply chains, and healthy diets. In this episode, Re:Food’s Co-Founder Gustaf Brandberg shares the company’s investment thesis, background, and vision for the future food system. 

Episode Transcript 

Artist Alexandra Genis on 3D printing flavor molecules

Listen again. Artist and food designer Alexandra Genis is set on challenging your notion of artificiality and what sustainability means in the context of food production. Are natural and wild foods really better? We explore her work and how artificial foods, technology, and art can help us reimagine a better food system.

  • 1:50 The Atoma project, turning individual molecules into spices
  • 2:48 The complexity of flavor and the limits of what we can taste
  • 10:45 The importance of artificial foods in a post-agricultural age 
  • 22:00 Other projects Alexandra’s worked on 
  • 24:00 Vision for the future food system

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Posted in: Sweden

ICA on shifting the Swedish food system

ICA is one of the biggest grocery retailers in Sweden. Every week, around 12 million people pass through their stores. Recognizing the important role they play in the everyday life of Swedes, ICA is intent on supporting the shift to a sustainable food system. A system that supports biodiversity, plant-based, and local foods. They launched ICA Växa, a new unit of the organization, to bring new products to market and connect with the startup community. Today, I speak with Jacqueline Engdahl, the Head of ICA Växa, to hear what exactly their up to. 

  • 6:00 ICA’s vision for the next 100 years
  • 8:50 Jacqueline’s story
  • 19:00 What ICA Växa does
  • 32:00 Different pathways of getting into ICA from pitching the category manager to the store owner or co-branding with ICA’s private label.