Posted in: Denmark Norway Sweden

Too Good To Go’s Mikkel Fog Holm-Nielsen on fighting food waste

Too Good To Go enables consumers to buy food that would otherwise be thrown out at the end of the day. The idea started in Denmark and has quickly spread across Europe with everyone from mom and pop bakeries to big grocery retailers getting on board. Today they’ve saved some 25.5 million meals and opened up a new customer segment for many food businesses. 

In this episode, we speak with Mikkel Fog Holm-Nielsen who runs special projects for Too Good To Go’s management team. Join us as we discuss their ambitious strategy to fight food waste across multiple fronts. By 2020, they aim to work with 75,000 businesses, inspire 50 million people to reduce their household food waste, impact regulation in 5 countries, and have a food waste curriculum in 500 schools.

  • 2:00 How Too Good To Go got started
  • 5:40 Creating a business around food waste
  • 14:10 Vision for the future food system and what’s missing to get there 
  • 17:20 How they are fighting food waste via business, politics, education, and household behavior 
  • 27:30 Company culture and why much of the team from Endomondo, which sold to Under Armour for $85 million, joined Too Good To Go
Posted in: Sweden

Almi Invest’s Karin Ebbinghaus on investing to reduce greenhouse gas emissions

Almi Invest is Sweden’s most active startup investor. With 3 billion SEK under management, they make about 50 new investments each year and have invested in 660 companies overall, some of which have been acquired by Google, Microsoft, and Apple or IPOed at a billion kroner level on the stock market. 

Join us as we speak with investment manager Karin Ebbinghaus about Almi’s GreenTech fund, which only invests in companies that reduce greenhouse gas emissions. The fund has about 650 million SEK under management or 60 million euro. Listen in as we talk about:

  • 3:50 Almi’s investment thesis 
  • 15:10 What a GreenTech model looks 
  • 17:35 How to measure a GreenTech model’s impact
  • 21:20 How Almi’s GreenTech fund is linked to Swedens’ national strategy to reduce greenhouse gas emissions by 2050
  • 30:10 Almi’s vision for FoodTech ecosystem in 10-15 years
Posted in: Sweden

AgFo’s Frida Jonson on the role of journalism from farm to fork

Not long ago, Frida Jonson and her co-founder Lovisa Madås realized that the FoodTech and AgTech worlds were unfolding in parallel. No journalism outlet was covering all sides of the story from farm to fork. So, they started AgFo, a digital media outlet covering the intersection of agriculture and food in Sweden. 

AgFo’s journalists travel all over the country reporting on different trends, perspectives, and innovations in the food system. Today, Frida gives us a front row seat to the conversations being had, the emerging trends, and collaborations to look out for. We also discuss why journalism is important for ecosystem development and connecting diverse communities.

Posted in: Sweden

Creandum's Carl Fritjofsson on how the tech VC behind Spotify, Vivino, and Kahoot is getting into food

Creandum has been an early investor in many of the most well known and successful Nordic companies including Spotify, Vivino, Klarna, and Kahoot just to name a few. 

In today’s episode, we are speaking with Carl Fritjofsson who runs the San Francisco office serving as a bridge to Creandum’s European founders as their companies expand into the US. Join us as we discuss how this tech VC is investing into the future of food and how European startups should be considering internationalization. 

Posted in: Sweden

Cecilia Tilli on lessons learned from food bankruptcy

Cecilia Tilli founded Ultuna Mejeri, one of the first vegan cheese startups to hit the Swedish market back in 2014. The company grew to be sold in 50 stores and had a devoted fan base. Still, Cecilia and her team had to take the decision to close the company and declare bankruptcy. In this episode, Cecilia shares her personal story of starting the company and gives us a look into the realities of having your startup journey end in bankruptcy.

Posted in: Sweden

Jävligt Gott’s Gustav Johansson on how comfort food is the secret to a sustainable diet

Gustav Johansson is behind Swedens largest vegan food blog. He’s also the author of two vegan cookbooks – one covers Swedish comfort food and the other is for athletes in collaboration with the World Wildlife Fund and the Swedish Olympic Committee. 

Gustav’s work is fascinating. His work centers on using his platform to make it easier for people to chose a planet friendly diet. He does so by developing a trove of recipes that don’t require consumers to sacrifice the tastes they love or dishes they grew up with in order to eat more sustainably. He also works with supermarket chains and food entrepreneurs to ensure that the vegan products people want make it to market. He also develops recipes for new products to make sure there are resources available online for how to use them.

Besides Gustav’s story and approach, we also cover how new products are released in Sweden – it only happens three times a year – and why Swedes seem to be leading the charge when it comes to embracing a vegan diet. 

Posted in: Sweden

Sweden FoodTech’s Johan Jörgensen on Stockholm as a future food city

If you’re into food and find yourself in Sweden, then one of your first points of contact should definitely be Sweden FoodTech’s Johan Jörgensen. The org is fully focused on developing the ecosystem through community, events, and biz dev assistance. Johan is an Internet entrepreneur turned investor with 20+ years of experience under his belt. He was once voted Best Investor in Sweden. Listen in as we discuss the ins and outs of Sweden’s FoodTech ecosystem including Stockholm’s plans to become a future food city.