Gustav Johansson is behind Swedens largest vegan food blog. He’s also the author of two vegan cookbooks – one covers Swedish comfort food and the other is for athletes in collaboration with the World Wildlife Fund and the Swedish Olympic Committee. 

Gustav’s work is fascinating. His work centers on using his platform to make it easier for people to chose a planet friendly diet. He does so by developing a trove of recipes that don’t require consumers to sacrifice the tastes they love or dishes they grew up with in order to eat more sustainably. He also works with supermarket chains and food entrepreneurs to ensure that the vegan products people want make it to market. He also develops recipes for new products to make sure there are resources available online for how to use them.

Besides Gustav’s story and approach, we also cover how new products are released in Sweden – it only happens three times a year – and why Swedes seem to be leading the charge when it comes to embracing a vegan diet.