In 2016, Peter Juul Regnersgaard and his co-founders realized that most gum is made with a plastic core. This launched a hobby project, which turned into a business to see if a plastic-free gum could be made. It took the founders 472 prototypes until they finally perfected the recipe in their home kitchens and launched True Gum, which is now sold all across Europe. In this episode, Peter shares the company’s startup story from going up against industry conglomerates to building a brand and setting up a factory with no prior startup or food production experience. This is a story you won’t want to miss!

• 2:30 Why gum is an environmental problem 
• 17:50 Why True Gum set up their own factory
• 39:00 Finding product-market fit
• 37:20 Sourcing and making plastic-free gum

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