Nicolai Jæpelt is the Project Leader for Coop Crowdfunding. Coop is one of the largest supermarket chains in Denmark and is run as a cooperative with approx. 1.8 million members. The supermarket has created a crowdfunding platform where members can invest in early stage food initiatives they believe in. We cover how to get on Coop’s shelves, why this new pathway is so interesting, and what consumers are investing in. We also chat about how to make a successful food crowdfunding campaign and why the platform has become a trend spotting platform for other purchasers.
Analisa Winther, Nordic FoodTech Podcast Host 1:08
So, I like to start with this question, which is, when did you first realize or was there a moment when you realized that you wanted to work within food?
Nicolai Jaepelt, Coop Crowdfunding 1:17
I’ve always been very fond of cooking. So for me, it started when I started my own company working with organic soups in 2008. I had the company for seven years where we were trying to make soup a sustainable, affordable alternative to other fast foods, which was healthy and ready to eat. So basically, yeah, working with food for seven years and then it continued from there.
Analisa Winther, Nordic FoodTech Podcast Host 1:52
So now you work for a place called Coop Crowdfunding. Can you tell us what that is and what the project is?