Keenan Pinto is the founder and CEO of Nordetect, which enables farmers to test their own soil samples for Nitrogren Phosphorous, and Potassium and then see the results in real time. This not only enables smarter farming practices, but also prevents over-fertilizing. With a diverse scientific and international background, Keenan shares his advice, lessons learned, and smart cuts for starting an Ag or FoodTech hardware / software company in the Nordics. We also discuss the pros and cons of building and scaling a company in Denmark.
The Nordics are great for hardware companies if you are passed the development stage. If you’re just starting up, it’s expensive. There is a limited access to tools and parts. Ordering any parts outside of EU bove 80 DKK are taxed at import. It’s an expensive bottleneck.
I wish we’d started working with knowledge institutions earlier! That’s where a lot of innovation is coming from.