Pasturebird on becoming the world’s largest pasture raised poultry producer

Paul Greive is a regenerative farmer, entrepreneur, investor, and the founder of Pasturebird, the world's largest pasture raised poultry producer, Paul's team invented the automated range coop, which autonomously moves blocks of 6,000 broiler chickens to fresh pasture daily using a hundred percent solar power.

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Pasturebird is one of the fastest growing brands in American retail meat. Join Paul in conversation with Analisa Winther to discuss Pasturebird’s startup journey, how they collaborated with Purdue to scale and have one of the largest exits in regenerative agriculture to date, as well as how they grew a family business into a movement to scale regenerative agriculture and pasture raised poultry in America and beyond.

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What we cover:

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  • Paul's unique background: from Marine Corps sniper school tonregenerative farming.
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  • The health journey that led Paul to discover the benefits ofna paleo diet.
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  • The inception of Primal Pastures and the rapid growth ofnPasturebird.
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  • Explanation of pasture-raised poultry and its role innregenerative agriculture.
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  • Paul's collaboration with Purdue and scaling regenerativenagriculture.
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  • The importance of building strong company cultures anchorednin values and vision.
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  • How regenerative agriculture serves as a patriotic act fornfuture generations.
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Related Links

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Get Real Chicken

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Tour of Pasturebird

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Top 50 Farmers

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Future food revolution keynote

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Leadership coaching

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Connect with Pasturebird

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Want to connect with Paul? Subscribe to the Future Food newsletter to access her contact details and the episode transcript. You'll subscription will also power the production of more episodes like this. Get access now!

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About Analisa Winther
Analisa Winther is an ecosystem developer, consultant, and executive coach for leaders working on food system transformation. For more information on working together visit:

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Website: www.analisawinther.com

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Newsletter: www.analisawinther.substack.com

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Instagram: @analisa.winther

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Show Host: Analisa Winther

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Hashtags:

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FutureFood,nRegenerativeAgriculture, Sustainability, Collaboration, InnovationLeadership

3 keys to being a visionary leader

In my executive coaching practice, I work with leaders who are building a better future through food. Over time, I have noticed that the most visionary leaders have three building blocks in place. They know their vision, values, and zones of genius.

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In this minisode, Analisa Winther talks through the 3 hidden keys to being a visionary leader. If you're working on food system transformation, you're not going to want to miss them.

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You will learn:

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  • How having a clear vision for yourself and the business will make everything flow more easily
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  • The importance of knowing your values to make more aligned decisions, delegate with confidence, and create a strong company culture
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  • Why staying in your zones of genius amplifies your impact and makes it easier for your team to support you
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Related Links

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1-1 Executive Leadership Coaching

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Curious to join the Leadership Circle – a 3 month mastermind to delegate with ease? Send Analisa a message at analisa@analisawinther.com

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About Analisa Winther

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Analisa Winther is an ecosystem developer, consultant, and coach in the agrifood industry. Analisa⁠ ⁠⁠advises corporations⁠ on where to partner and invest in the agrifood space and is an executive coach for vision leaders working on food system transformation.

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Website:⁠ ⁠⁠www.analisawinther.com⁠

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Newsletter: www.analisawinther.substack.com

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Instagram:⁠ ⁠⁠@analisa.winther⁠

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Show Host:⁠ ⁠⁠Analisa Winther

Personal due diligence will change your business

For over a decade, I have been building innovation ecosystems and putting together investment and partnership deals to facilitate innovation.

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In this minisode, I share my secret sauce for putting together long-lasting collaborations that drive impact: personal due diligence. 

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Personal due diligence is the process of getting to know the leaders behind a company to determine if you are a good fit to work together. 

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In this episode you will learn,

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  • 3 questions to start asking any prospective investor, partner, startup, employer, or hire to see if you are a match for doing business. 

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  • What builds trust between organizations 

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  • Analisa’s secret for conducting effective personal due diligence

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  • The method Analisa uses when working with CVCs like Paulig, IKEA, and Novozymes to put together investment and partnership deals 

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  • How you can determine your organization’s vision and values 

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Links: 

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If you are interested in hosting a workshop for your organization to determine your vision and values, send Analisa a message on www.analisawinther.com

The Biggest Food and Beverage Trends of 2024

I’m proud to sit on the Advisory Board of Sparks & Honey, a global consultancy that helps some of the world’s biggest brands understand explosive and immediate cultural shifts and adjust their strategies accordingly.

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A few times a week Sparks & Honey hosts Cultural Briefings from their studio in NYC.

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Last week, they hosted a briefing on the Biggest Food & Beverage Influences to watch in 2024.

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I joined as the guest expert and the conversation was fire.

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From Ozempic to AI, inflation to microplastics, we ran through the sociological, technological, economic, environmental, and political you need to know about.

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Are you looking for a speaker for your next event?

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I deliver keynotes on the future food revolution. On Zoom or in person, inspire your colleagues with an energizing talk about the trends, technologies, and business models influencing the nfuture and how your org can play a role in shaping what’s et.

Events break down silos and bring the agrifood ecosystem together

As an ecosystem developer, I've learned that why we gather and how we do it is key for breaking down silos, sparking innovation, disseminating information, and cross pollinating ideas.

I also know that to create a better future, we have to ncollaborate more. That mainly happens when we get to know each other, build trust, and don't see each other as "other."

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In this episode, I share my philosophy for gathering diverse parts of the ecosystem and why it's so important to have an open mind and constantly seek to learn from others.

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Ways to work with me

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More information on www.analisawinther.com

Analisa Winther on the future food revolution

Changing the food system to meet the UN’s environmental goals could generate close to $10 trillion of additional revenue or cost savings.This is a massive opportunity that will require unprecedented collaboration, new business models, technologies, and a fundamental shift in how we think about and interact with our food system.

In this episode, Analisa shares part of a keynote she delivered for EIT Food Sales Booster in cooperation with Katalista Ventures on the future of agriculture. You will hear how our food system got to where it is today, where we are headed, and why food is one of the most exciting industries to be working and investing in today.