The story of Nick’s begins in 2014, when a Swedish serial entrepreneur with a background in mechanical engineering was diagnosed as pre-diabetic. Niclas Luthman had to change his diet, but he still loved and craved sweets. This led to him tinkering around in the kitchen and creating a line of “better for you” snacks and sweets that have no added sugar, gluten, or palm oil. Nick’s products involve an enormous amount of R&D. enabling them to achieve new food feats like offering an ice cream with 70% fewer calories than other leading brands. Nick’s recently closed $30 million in funding, launched its ice cream in 4,000 stores across the US, and has expanded into 15 European markets. Tune in for this startup’s how I built this story. 

  • 9:30 How Nick’s started 
  • 17:00 Building every ingredient from scratch
  • 23:00 The power of a good team in an emerging industry
  • 32:00 Developing innovative products from science
  • 42:00 Advice for scaling in Sweden vs the USA

Episode Transcript 

Related Links 

More FoodTech startup stories

More interviews from Sweden

Meet the investor that backed Oatly and N!CK’S

Why Oatly’s Founders are now working on functional foods

Respecting heritage diets as we look to the future

What a diet that’s healthy for people and the planet looks like

Liked this episode?  Subscribe to the show for a few dollars a month to support the creation of more content like this. We also invite you to join our community on Instagram