Björn Öste founded Oatly with his brother Rickard in 1994. Fast forward to today and Oatly IPOed in May 2021 at a value of $10 billion. But how did this startup from Lund, Sweden become the world’s leading alt-milk brand? In today’s episode, we cover Oatly’s startup journey from the early academic days focused on lactose intolerance to the development of their famous barista strategy. We also cover the brothers’ other entrepreneurial endeavors to develop food with clear health benefits. 

  • 5:00 How Oatly started
  • 18:00 Nailing branding and product-market fit
  • 41:00 Tips for entering the US market
  • 47:00 Aventure and developing science-backed ventures
  • 57:00 The story of Good Idea – sparkling water that reduces blood sugar 

Applications are now open for the US Nordic Food Summit in November 2021. 20 of the most promising Nordic startups in food and agtech will be selected to go to San Francisco and meet with a curated list of U.S. investors as well as learn more about what it takes to enter the market. Apply here by September 17.  

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